As the fifth article in a series investigating how firms can create a stronger CMO-CIO partnership, I interviewed Ken Thewes and Dave Doyle, the CMO and CIO for the Regal Entertainment Group, the largest cinema-based entertainment firm in North America. The first (link) and second articles (link) were based on CMO-CIO interviews from within the same company as well as industry experts from IBM. The third article looked at the relationship from a President's point of view, Chris McCann, the Presi...
As the fifth article in a series investigating how firms can create a stronger CMO-CIO partnership, I interviewed Ken Thewes and Dave Doyle, the CMO and CIO for the Regal Entertainment Group, the largest cinema-based entertainment firm in North America. The first (link) and second articles (link) were based on CMO-CIO interviews from within the same company as well as industry experts from IBM. The third article looked at the relationship from a President's point of view, Chris McCann, the Presi...
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